Bhanu Gummadi 12+ YOE Get in Touch
Player-Coach: Design Strategy, Operations & Craft

Lead UX Manager & Architect scaling enterprise SaaS and design operations.

12+ years directing end-to-end design strategy, building tokenized multi-brand design systems, and leveraging telemetry data (Microsoft Clarity) to drive measurable ROI across B2B enterprise ecosystems.

40%

Dev Debt Reduction

Via Figma component tokenization & governance

35%

Sprint Velocity Boost

Via DesignOps & AI sprint prototyping

Telemetry

Data-Driven Design

Micro-friction & heatmap audits (Clarity)

Behance Portfolio Case Studies

Dual-Layered Case Studies: Executive Strategy + Deep Craft Mechanics

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Enterprise B2B | ESG & Sustainability Role: Lead UX Designer & Manager

Pulsora — Enterprise Sustainability Data Platform

Spearheaded the design strategy for automated ESG tracking. Transformed dense GHG protocol entry and multi-regional compliance data into executive dashboards and audit trails.

Manager Lens: ↓ 42% Compliance Reporting Time
Senior IC Lens: WCAG Tokenized Table Systems
Telemetry: 58% Error Rate Reduction
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Enterprise Operations | HR Management Role: Lead UX Architect

Human Resource Management System (HRMS)

Architected role-based dashboards and navigation systems across Employee, Line Manager, and HR Admin views covering leave requests, timesheets, and org analytics.

Manager Lens: Consolidated 4 Legacy Tools
Senior IC Lens: Multi-Role View Permissions
Efficiency: 30% Faster Daily Approvals
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Analytics & Telemetry | Automotive Role: Lead Product Designer

Digital Vehicle Catalog Analytics Dashboard

Designed end-to-end user engagement dashboards for two-wheeler and four-wheeler interactive e-catalogs, tracking feature interaction funnels and customer interest telemetry.

Manager Lens: Catalog Conversion Telemetry
Senior IC Lens: Data Visualization & Graphs
Platforms: 2-Wheeler & 4-Wheeler Portals
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Mobile UX | Field Mobility Role: Lead UX Designer

EMI Collection Field Agent Application

Engineered mobile interfaces, administrative restriction controls, operational settings, and real-time notification toggles tailored for field agents working under offline constraints.

Manager Lens: Agent Operational Governance
Senior IC Lens: Offline-First Mobile UX
Security: Role & Location Toggles
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Career Experience

Full 12+ Year Progression across Enterprise SaaS, Product Design & Media

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UX Design Manager / Lead

2022 – Present

5data Inc

  • Direct end-to-end design strategy across enterprise B2B SaaS platforms, aligning design roadmaps directly with C-suite and Product revenue goals.
  • Lead and mentor a multidisciplinary design team, establishing sprint rituals and DesignOps frameworks that increased feature velocity by 35%.
  • Architect multi-brand tokenized design systems, cutting technical debt and developer implementation rework by 40%.
  • Institutionalize behavioral telemetry (Microsoft Clarity) to resolve rage clicks and user friction across complex dashboards.

Product Design Lead / Senior UX Designer

2018 – 2022

Meluha Technologies

  • Spearheaded product design across core web and mobile applications, establishing reusable component libraries and handoff standards.
  • Partnered with Product Management and Technical Leads to refine complex feature backlogs and map long-term user experience roadmaps.
  • Executed qualitative usability testing and field discovery sprints to validate core features prior to engineering investment.

UI/UX Designer & Client Lead

2014 – 2018

Arka Mediaworks

  • Managed digital UI/UX deliverables and discovery workshops for high-profile client applications and brand platforms.
  • Created responsive layouts, information architectures, and interactive click-through prototypes for stakeholder sign-off.

Skills, Systems & Tooling Stack

Design Systems & Craft

Figma (Tokens, Auto-layout, Variants), Multi-Brand Component Governance, WCAG Accessibility, High-Density Enterprise Tables, Micro-interactions.

Telemetry & Analytics

Microsoft Clarity (Heatmaps & Session Replays), Interaction Taxonomies, User Drop-off Analysis, Rage Click Auditing, Event Tracking.

AI-Augmented Workflows

Figma AI, Claude, Google Stitch (HTML/Tailwind UI Spec Generation), Rapid AI Prototyping, Python Image Scripting (Colab).

Leadership & Operations

DesignOps Rituals, Team Mentorship & Hiring, Cross-Functional Alignment (PM/Eng/C-Suite), Agile/Scrum Integration, Resource Management.